Creating an effective audience survey is essential for understanding what your listeners want and how to enhance their experience.

This episode dives into the crucial steps for crafting survey questions that engage your audience and encourage participation. Dave Jackson emphasizes the importance of knowing your audience and keeping surveys concise, ideally under ten questions, to boost completion rates.

He also discusses strategies for increasing responses, such as using incentives and clear communication about the benefits of participating. By the end, you'll have actionable insights to help you design a survey that not only gathers valuable feedback but also strengthens your relationship with your listeners.

• Begin your survey with a concise opening paragraph explaining how respondents will benefit.
• Keep your survey short, ideally under 10 questions for higher completion rates.
• Incentives can increase survey participation but ensure they don’t skew honest feedback.
• Use relevant questions that engage your audience and avoid demographic questions at the start.
• Incorporate a progress bar to inform participants how far along they are in the survey.
• Make sure to remind your audience about the survey to boost responses regularly.

• schoolofpodcasting.com
• schoolofpodcasting.com/contact
• schoolofpodcasting.com/survey
• podpage.com
• schoolofpodcasting.com/962
• schoolofpodcasting.com/961 (last week)
• Pointer Pro
• Survicate
• Edison Research Listener Survey Template
• PodPage.com
• Google Forms
• Jotform
• Tally
• The Audience is Listening Book by Tom Webster

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and expert instructors, you'll create high-quality, engaging content quickly. Say goodbye to the frustration and uncertainty, and hello to a successful podcasting career with the School of Podcasting.

If you're a person who has never done an audience survey, and don't plan on any in the future, I'd love to understand why (I'm always interested in different points of view). I'd love to hear why.

Mentioned in this episode:

Question of the Month: Podcasting Pet Peave

You're listening to a podcast, and someone does _______ and you just roll your eyes, maybe skip this episode, maybe unfollow. What is your top podcast pet peeve? Be sure to mention the name of your show, a little bit about it, and your website address (so I can link to it in the episode description). I need your answer by 2/21/25

Question of the Month

2025 Audience Survey

I'd Love To Meet You - Here is Where I Will Be

I will be manning the Podpage booth at Podcast Movement in Chicago and Dallas. For more information go to www.schoolofpodcasting.com/where If you would like to me speak at your even (on or offline) go to www.schoolofpodcasitng.com/contact

Where Will I Be?

I Want Your Opinion

I am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey25

2025 Audience Survey